OMODA 4 Makes Its European Debut at the VCT EMEA Barcelona Finals, Bringing Its Pioneering Spirit to Gamers Worldwide

On August 28, the 2026 VALORANT Champions Tour (VCT) EMEA Finals officially kicked off in Barcelona. As the first-ever Official Automotive Partner of VALORANT Esports EMEA, OMODA brought the all-new OMODA 4 to the finals – marking the model's first public appearance in Europe. With the pioneering attitude of “BE THE ONE,” OMODA entered an arena defined by passion, breakthrough and self-expression.

“BE THE ONE” carries a dual meaning: living as your true, one-of-a-kind self, and being the one who rises to the top when it matters most. This Barcelona debut brought both dimensions of “BE THE ONE” to life: the OMODA 4 embodied individuality and self-expression, while the upcoming Finals MVP moment will bring competitive passion to its peak.

European Debut: OMODA 4 Co-Branded Show Car Takes Center Stage

During the Finals, the OMODA 4 VALORANT co-branded show car made its public appearance at Fan Fest – giving young European users their first up-close experience of the model's CYBER MECHA design and intelligent technology.

Designed from the outset for a new generation that values self-expression, the OMODA 4 is defined by a bold, distinctive style. With "CYBER MECHA" as its core design language, the avant-garde front fascia and striking character lines create a highly recognizable visual presence. The fusion with VALORANT's pioneering visual elements brings the      imagination of the game world into reality – making OMODA 4 one of the most distinctive visual statements at the event. Owning your aesthetic and refusing to be defined by convention — this is how OMODA 4 gives tangible form to the “one-of-a-kind” spirit behind “BE THE ONE.”

This personalized experience extends into the cockpit. The OMODA 4’s AI-powered intelligent cockpit takes personalization further, understanding users’ intentions, habits and preferences to deliver interactions that feel more intuitive and personalized. Technology adapts more naturally to each user’s own rhythm of life, rather than asking the user to adapt to it.

From the striking CYBER MECHA design to the intelligent experience that adapts to individual needs, OMODA 4 becomes an extension of how young people express their style, interests and way of life — giving every unique choice a voice of its own.

From the Arena to the City: OMODA Goes Deep into the VCT EMEA Experience

Beyond the arena, OMODA has been fully integrated into the tournament operations. Starting August 25, OMODA’s dedicated team shuttle fleet began operations, providing smooth and efficient transportation between player hotels and the venue. For players heading into high-pressure competition, preparation begins long before they step onto the stage. A smooth journey and a composed rhythm before the match can make all the difference.

Meanwhile, the OMODA fleet – featuring VALORANT-inspired visual elements – cruised through the streets of Barcelona, its bold futuristic design creating a unique contrast with the city's artistic character. As the Official Automotive Partner, OMODA accompanies players from their hotels to the arena, connecting the streets of Barcelona with the VCT EMEA stage and extending the youthful energy of the tournament into the city.

The Final Night: OMODA to Present the Finals MVP Award

As the Finals progress, the VCT EMEA champion will be crowned on August 30. On the night of the Grand Finals, OMODA will take center stage as the presenting partner of the Grand Finals MVP Award. If being one of a kind is about having the courage to forge your own path, then being the one who rises to the top is about giving your all when it matters most. 

Who will lead their team to victory, and who will emerge as Finals MVP with a standout performance? The answer will be one of the most anticipated moments of the Barcelona night.

From the European debut of the OMODA 4, to supporting players throughout the Finals, to the upcoming Grand Finals MVP moment, OMODA is building a genuine connection with young people through products, experiences and youth culture. From the courage to stand out as one of a kind to the determination to rise to the top when it matters most, OMODA brings “BE THE ONE” from product to arena — resonating authentically with young gamers worldwide.

Looking ahead, OMODA will continue to connect forward-thinking design and intelligent technology with the cultures, passions and lifestyles shaping a new generation — co-creating new possibilities with young people around the world.

About OMODA & JAECOO

As a youthful, personalized global brand, OMODA & JAECOO lives by the vision of “Co-creating a Beautiful Life with Young People.” OMODA is dedicated to embracing pioneering global consumers, striving to build “the World's Leading Crossover Brand.” It delivers fashion-forward vehicles with cutting-edge design and futuristic technology to Gen Z, redefining trendy travel culture with a crossover attitude. JAECOO adheres to the philosophy of “From Classic, Beyond Classic,” and is committed to becoming a “Global Elegant Off-Road Brand.” With exceptional four-wheel drive performance, forward-thinking intelligent technologies, and outstanding safety features, it leads a new era of elegant off-road driving.

Born Green, OMODA & JAECOO leverages the world-leading SHS super hybrid technology (covering both PHEV and HEV) to offer the best hybrid solution for global users, driven by the core advantages of “Super High Power, Super Low Energy Consumption, and Super Long Combined Range.” At the same time, the brand is accelerating its BEV technology deployment, responding to diverse mobility needs with stronger and more comprehensive technological capabilities.

In terms of intelligence, the brand focuses on intelligent driving and intelligent cockpit. Powered by SIVP (Super Intelligent Valet Parking) and AI cockpit technologies as key enablers, it builds a full-scenario smart mobility experience and continues to lead the future of mobility. In addition, in collaboration with AiMOGA, the brand has developed robots that extend smart technology into diverse interactive scenarios, broadening the landscape of smart living.

Driven by deep insights into user needs, the brand hit one million in sales in just three years, setting the fastest growth record in the global automotive industry. To date, it has expanded into 77 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, and the Middle East. Europe stands out as a particularly strong market – the brand has already entered 22 European countries and become one of the fastest-growing car brands.

ABOUT THE VALORANT CHAMPIONS TOUR (VCT)

VALORANT is the highly competitive, 5v5 character-based tactical shooter attracting millions of players around the world. To foster and support global competition, Riot Games operates the VALORANT Champions Tour (VCT), a year-long, global circuit composed of leagues and global events spanning EMEA, Asia, and the Americas. Teams compete through four international leagues and global Masters events with the goal to qualify for Champions, a two-week long tournament where a single team is crowned the VALORANT Global Champion.